Networking site cashes in on friends - Telegraph

The company, which has struggled to make money from advertising, has been demonstrating the benefits of its new instant polling tool to some of the most influential business leaders at the World Economic Forum in Davos. In an interview with The Sunday Telegraph, Randi Zuckerberg, Facebook's global markets director and sister of founder Mark Zuckerberg, 24, said multinational companies had been bowled over by the ability to receive real-time feedback from the site's millions of users. "I had tonnes of people saying 'this could be so incredible for our business'. It takes a very long time to do a focus group, and businesses often don't have the luxury of time. I think they liked the instant responses," she said.

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