We at WhoWhatWhy say that “We do not cover the news. We uncover the truth.” And of course we are referring to the secret ways of the world. But there are other secrets, the personal kind, and they have their own charm.
What is it about a secret — by definition, something you don’t know — that makes it so irresistible? It’s a black hole. A blank. Something you can only speculate about. It’s none of your business, so of course you want to know all about it. It is forbidden, so you think its discovery will be enormously entertaining or shocking or both. Preferably both.